BIG DATA ANALYTICS Have you ever hit upon how Amazon and Flip kart could possible verdict what we want; how the Google auto completes our search; how the YouTube looks into videos we want to watch? When we open YouTube, we will be at sixes and sevens, when we find ads related to what we have searched earlier in the past days. This is where we find ourselves in the era of big data analytics. More than 3 trillion bytes of information are being generated everyday through our smart phones, tablets, GPS devices, etc. Have we thought about what can be done with all these information? This is where the data analytics comes into play. Big data analytics is just the study of future build up to store data in order to extract the behaviour patterns. The entire social networking website gathers our data which are related to our interest which is usually done by using our past search or any other social information. Data analytics will lead to a walkover in near future.
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